Shel99 is committed to protecting the privacy of every player on our platform. This Privacy Policy explains in plain terms what personal data we collect, why we collect it, how it is used, and the rights you hold over your information as a user of shel99.
Last Updated: 1 January 2026Shel99 collects only what is necessary, uses data only for stated purposes, and never sells your personal information to third parties. Here is a quick summary before you read the full policy.
We collect only the personal data that is strictly necessary to operate your account, process transactions, and meet our legal obligations. Nothing more.
Your personal data is never sold, rented, or traded to third-party marketers. Any sharing with service providers is strictly regulated and contractually controlled.
All personal data is stored using industry-standard encryption. Access is restricted on a need-to-know basis, and our systems undergo regular security reviews.
You have the right to access, correct, port, and request deletion of your personal data at any time. We will respond to all valid requests within a reasonable timeframe.
We use cookies to improve platform performance and personalise your experience. You can manage your cookie preferences at any time through your browser settings.
If you receive marketing communications from shel99, you can opt out at any time by contacting our support team. We respect your communication preferences.
This Privacy Policy applies to the shel99 online entertainment platform, accessible at https://shel99.cam (the "Website"), and all related services operated under the shel99 brand. This document sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by shel99.
Shel99 is committed to handling your personal information responsibly, transparently, and in compliance with applicable data protection legislation. We recognise that players entrust us with sensitive personal and financial information, and we take that responsibility seriously.
By registering an account, accessing the Website, or using any shel99 service, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the Platform.
The following terms carry specific meanings throughout this Privacy Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, identification number, financial details, and device identifiers. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, or deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data — in this case, shel99. |
| "Data Processor" | A third party that processes personal data on behalf of shel99, under contractual instruction. |
| "User" / "Player" | Any natural person who accesses the shel99 Website or holds a registered Account. |
| "Cookies" | Small text files placed on your device by the Website to facilitate functionality and track usage patterns. |
| "KYC" | Know Your Customer — the identity and address verification process required for regulated financial and gaming services. |
Shel99 acts as the Data Controller in respect of all personal data collected through the Website and associated services. As Data Controller, shel99 determines the purpose for which your personal data is collected and the manner in which it is processed.
If you have any questions about how your data is handled or wish to exercise any of your rights as described in this Policy, please contact us using the details provided in Section 15.
Shel99 collects personal data across several categories depending on your interaction with our Platform:
Shel99 collects personal data through the following mechanisms:
Shel99 processes personal data only for defined, lawful purposes. The table below sets out the primary purposes and the corresponding legal basis for each:
| Purpose | Legal Basis |
|---|---|
| Account creation and management | Performance of contract — necessary to provide the gaming service. |
| Payment processing and withdrawal handling | Performance of contract — necessary to process MYR transactions. |
| Identity and age verification (KYC) | Legal obligation — compliance with applicable regulatory requirements. |
| Fraud prevention and anti-money laundering | Legal obligation and legitimate interest — protecting the platform and users. |
| Responsible gambling tools and intervention | Legal obligation and legitimate interest — player protection. |
| Customer support and complaint handling | Performance of contract and legitimate interest. |
| Platform improvement and analytics | Legitimate interest — improving user experience and platform performance. |
| Marketing communications (where opted in) | Consent — based on your explicit agreement to receive communications. |
Shel99 does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We may share data with carefully selected third parties only in the following circumstances:
We engage third-party service providers to assist in delivering the shel99 platform, including payment processing partners (Touch 'n Go, Boost, GrabPay, DuitNow / FPX, Maybank, CIMB, Public Bank, and card payment gateways), KYC and identity verification providers, cloud infrastructure providers, and customer support software vendors. These providers act as Data Processors and are contractually bound to process your data only on our instruction and to maintain appropriate security standards.
Shel99 may disclose personal data to law enforcement agencies, regulatory authorities, or other governmental bodies where required to do so by law, court order, or applicable regulatory obligation — including in connection with anti-money laundering investigations.
In the event of a merger, acquisition, sale of assets, or corporate restructuring involving shel99, personal data held by shel99 may be transferred as part of that transaction. We will notify affected users of any such transfer and ensure appropriate data protection safeguards are maintained.
Shel99 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. Indicative retention periods are as follows:
Upon expiry of the applicable retention period, data will be securely deleted or anonymised so that it can no longer be associated with any individual.
Shel99 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
In the event of a data breach that is likely to result in a risk to your rights or freedoms, shel99 will notify affected users and the relevant supervisory authority in accordance with applicable data protection law. Notification will include details of the breach, the categories of data affected, and the steps being taken to address it.
As a data subject, you hold specific rights in relation to your personal data held by shel99. We are committed to honouring these rights and will respond to all valid requests in a timely and transparent manner.
Request a copy of the personal data we hold about you, including how it is being used.
Request correction of any inaccurate or incomplete personal data held in your Account.
Request deletion of your personal data where it is no longer necessary for the purposes collected, subject to legal retention requirements.
Request that we restrict processing of your data in certain circumstances, such as while a dispute is being resolved.
Receive a copy of your personal data in a structured, machine-readable format for transfer to another service where technically feasible.
Object to processing of your personal data for direct marketing purposes at any time, or where processing is based on legitimate interest.
To exercise any of the above rights, please contact our Data Protection team using the contact details in Section 15. We will acknowledge your request within five (5) business days and aim to fulfil it within thirty (30) days. Where a request is complex or numerous, we may extend this period by a further two months, with prior notification.
Cookies are small text files that are placed on your device when you visit the shel99 Website. They allow the platform to recognise your device on return visits, maintain your session, and gather analytics data to improve the user experience.
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Essential for the Website to function correctly — including session management, security tokens, and authentication. Cannot be disabled. |
| Performance / Analytics | Collect anonymised data on how users interact with the Website — page views, session durations, navigation paths — to improve platform performance. |
| Functionality | Remember your preferences such as language, currency display, and personalised settings across sessions. |
| Targeting / Marketing | Used to display relevant promotional content to users who have opted in to marketing communications. Not used for third-party advertising networks. |
Most modern browsers allow you to control cookie settings, including blocking or deleting specific types of cookies. Please note that disabling strictly necessary cookies will impair your ability to access and use the shel99 Platform. You can manage your browser cookie settings through your browser's privacy or settings menu.
The shel99 Platform is intended exclusively for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. Our registration and KYC processes are designed to prevent minors from accessing the Platform.
If we become aware that personal data has been collected from a person under the age of 21 without verifiable parental or guardian consent, we will take immediate steps to delete such data and close the associated Account. If you have reason to believe that a minor has registered on shel99, please contact us immediately at [email protected].
In some circumstances, personal data collected by shel99 may be transferred to and processed in countries or territories outside of Malaysia — for example, where we use cloud infrastructure or service providers that operate internationally. Shel99 takes all reasonable steps to ensure that any such transfers are conducted with appropriate safeguards in place to protect the security and integrity of your personal data.
Where personal data is transferred internationally, shel99 will ensure that such transfers are subject to contractual protections — including standard data protection clauses — that provide a level of protection equivalent to applicable data protection standards.
Shel99 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform functionality. The date of the most recent revision is displayed prominently at the top of this page.
Where changes are material — meaning they significantly affect how we collect or use your personal data — we will provide notice by email to your registered address or through a prominent notice on the Website prior to the changes taking effect. Your continued use of the Platform following such notification constitutes your acceptance of the updated Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how shel99 is protecting your information.
If you have any questions about this Privacy Policy, wish to exercise any of your data subject rights, or have concerns about how your personal data is being handled, please contact our Data Protection and Privacy team using the details below. We aim to acknowledge all privacy-related enquiries within five (5) business days.
For full details on your rights as a player, including bonus terms and account rules, please also refer to our Terms & Conditions and Responsible Gambling pages.
Shel99 is built on a foundation of trust — fast MYR payouts, honest bonus terms, and a genuine commitment to protecting your personal data. We are here for Malaysian players aged 21 and above who want a secure, transparent online gaming experience.